E-CommerceLumina Retail
Recovering from a Core Update Penalty
Fully recovered traffic within 4 months
85% increase in organic revenue YoY
Improved conversion rate by 1.2%
The Problem
Lost 60% of organic traffic overnight following a Google Core Update due to thin category pages.
The Strategy
Pruned 2,000+ low-quality URLs, rebuilt category architecture, and injected highly relevant buying guides into category descriptions.
The Results
- Fully recovered traffic within 4 months
- 85% increase in organic revenue YoY
- Improved conversion rate by 1.2%
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