E-CommerceLumina Retail

Recovering from a Core Update Penalty

Fully recovered traffic within 4 months

85% increase in organic revenue YoY

Improved conversion rate by 1.2%

The Problem

Lost 60% of organic traffic overnight following a Google Core Update due to thin category pages.

The Strategy

Pruned 2,000+ low-quality URLs, rebuilt category architecture, and injected highly relevant buying guides into category descriptions.

The Results

  • Fully recovered traffic within 4 months
  • 85% increase in organic revenue YoY
  • Improved conversion rate by 1.2%

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